The Context
INSURED Services is a wholesale insurance broker and claims manager specializing in rental risk guarantees and has developed their BtoBtoC activity in this niche market. The company designs and manages guarantees on behalf of insurance broker partners. INSURED Services offers, in addition to support on the technical and legal aspects of guarantees, custom developed innovative marketing and management tools.
The Challenge
The company called upon Tapat’s services to accompany them in the unification of their branding across all means of communication, as well as with the conception, design and development of their digital business tools.
The Approach
To better understand their community, culture and brand, we immersed ourselves in the company’s teams. By working hand in hand with their leadership, sales and tech teams we gained insights about life at INSURED Services. This allowed us to visualize and communicate their unique culture and values to the outside world through branding and design.
Tapat then dove into their company’s business processes to transform and redesign their marketing and management tools. We had the opportunity not only to help them define their digital strategy, but also to accompany them through the production phase with project management, user experience and interface design and development services.
Tapat has been working with us on our digital projects for 5 years. We’ve turned to them for consulting and implementation services. I can only praise their professionalism, rigor and involvement and the simplicity of our relationship.
- Olivier SAGET, INSURED Services
