The Context
Taste of Toulouse offers English-speaking food tours and other experiences that help explore French gastronomy and culture by connecting with local artisans and businesses who make and sell some of the best products in southwest France.
The Challenge
We were approached by Jessica, the company’s founder, at the very start of this adventure. She was looking for modern and illustrated branding to represent Taste of Toulouse’s concept clearly and elegantly.
Our Approach
We took on the challenge excitedly, seeking out the best visual symbols of Toulouse, it’s uniqueness, and the local food scene. Creating a simple illustration by using only outlines and bold colors, we added a modern twist on the historical city. The Tapat team then integrated that style into a full website design to create strong and unified branding across all media.
The team at TAPAT did an amazing job of translating my vision for my company, Taste of Toulouse, into a logo, website design, and brand "look" that I am so proud to show off. I get compliments every time I pull out my business cards. They were easy to work with, responsive to my needs, and very professional. I would 100% work with them again.
- Jessica HAMMER, Taste of Toulouse