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How to analyze your competitors

INTRODUCTION Whether you’re starting a new business or developing an existing one, the study of your competitors is a key step in any marketing decision.…

Why you need a website

INTRODUCTION If you are hesitating to take the plunge and create your own website, this article explains in eight points why you should do so.…

Essentials for creating a logo

Introduction     Have you ever wondered about the process of creating a logo? Have you ever wondered how the designer manages to create a…

UX & UI – What is it ?

Have you ever heard of user experience (UX) or user interface (UI)? These two notions play an essential role in a digitization context because they…